Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. We use google analytics for this basic capture of information. We do NOT collect any personal information about you. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. This helps us to create a better user experience.
How do we use your personal information?
We use the Order Information that we collect generally to full fill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Get to know our customers and build a better experience on our website.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
When in line with the preferences you have shared with us, we provide you with information or advertising relating to our products or services.
Sharing your personal information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site
- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
We also use MailChimp to provide seamless communication.
You can read more about how MailChimp use personal information here: https://mailchimp.com/legal/privacy/
Finally, we may also share your Personal Information to comply with applicable laws and regulations or to otherwise protect our rights.You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please use the contact us page to get in touch with us directly. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us using the contact us form.